Monday, December 27, 2010

Fund Supermarket

A fund supermarket aggregates the products of several fund managers on a single platform, allowing investors to maintain a single account and purchase through a single point. Some fund supermarkets operate an online discount brokerage model, which is also referred to as mezzanine or direct distribution. A fund supermarket can be good for investors who are relatively knowledgeable and may not need advisers, sometimes the fees will be cheaper for investors that buy through this channel.

Synonyms: Online fund supermarket, Direct distribution

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